How Search Engine Works?

Many of us are still unaware that Google that we are using in our daily life is actually a search engine. A search accepts the search term and returns various relevant results. This search terms is popularly known as keyword. There are many search engines like yahoo, bing etc that accepts keyword and return relevant results.

Whenever a user enters a keyword list of results are displayed on the search engine result pages. All this relevant results are yielded by a process that is:

• Crawling – Crawler or spider fetches all the web pages of all the websites. 
• Indexing – It than maintains index of all the fetched web pages and stores it in a database.
• Processing – When a keyword is searched it start searching the database with the help of index. 
• Calculating Relevancy – The relevancy of the indexed page is calculated with the help of particular algorithm.
• Retrieving Results – The best matched and the most accurate and relevant result is then yielded.  

These results are a list of website that has more relevant content. This website has the keyword and its related information and thus they get better place in a search engine.

For acquiring best SEO services you can hire a SEO expert from Anomla technologies. It has experts of SEO who have best and updated knowledge for acquiring best ranking on several search engines.

Search engine optimization and its elements

With the growing world a company needs to be present both online and offline that is with operating its business offline it must also have an advanced website online. Because today customer, investors, shareholders, partners everyone searches online for the website and its popularity and success before actually doing any business with the company.

Thus a company needs to be present online with a website. Having a website is not sufficient it must have good visitors flow and good search engine ranking to prove that it is one of the trusted businesses. Other than this presence on social network is also necessary because everyone is present online on famous social sites like Face book, twitter etc. 

For acquiring an ultimate online presence online marketing tools can be used. With the online marketing tool like Search engine optimization, socialmedia optimization, internet marketing and content marketing one can promote business and website online. With these tools one can remain present on all online platforms whether it a directory, an advertisement site, social bookmarking site, article site or a social media platform. By promotion of business in all the online platforms with the help of online marketing tools one can get good ranking on search engines and automatically good visitors and customers will be achieved.

For acquiring best internetmarketing services you can hire specialist from famous companies. Anomla technologies is one of the leading name for providing best seo services.

               

Keyword and its important terminologies

A keyword is a term that is used to match with the query a person enters as a search term into a search engine. The search engine displays specific information as a result in return to this keyword. The more relevant the website is to the search term and the more appropriate keyword it includes there will be more possibility of getting ranks. Keyword can be search phrases that consist of two to five words.

Including proper keyword is essential. A website must have appropriate keyword with which it wants to receive rank on search engines. Other than including appropriate keyword, appropriate keyword placement and distribution is also equally essential. So as to learn that how to include appropriate keyword on website you must keep the following things in mind:

1. Include Keywords in the title tag.
2. Include Keywords in the Meta description.
3. Include Keywords in the keyword tag.
4. Include Keywords in <h1> or other headline tags.
5. Include Keywords in the link tags.
6. Include Keywords in the body.
7. Include Keywords in alt tags.
8. Include Keywords in the URL of website address.

Other than this it is always good to understand important keyword terminologies before actually including the keywords in websites. Two of the important terminologies are:

 1. Keyword frequency -  keyword frequency is how often a keyword does appear in a website. In   general SEO world if you repeat a word too many times it is termed as keyword stuffing which is spamming and such websites can be blocked by several search engines.

2.  keyword placement- keyword placement is also very important. In SEO terms keyword must be included with proximity. keywords proximity is placement of keywords in relation to each other or in relation to other words.

For obtaining maximum rank in search engine result page you need to have relevant keywords on your website. It must have proper keywords at proper place. Including keyword on website is a crucial decision to make and everyone does not have accurate knowledge for the same thus website owner can obtain SEO services from various existing firms.

Anomla technologies is one of such firms that provides best SEO services in Faridabad and other cities. You can call us +918882301900 in case you need SEO services.