Keyword and its important terminologies

A keyword is a term that is used to match with the query a person enters as a search term into a search engine. The search engine displays specific information as a result in return to this keyword. The more relevant the website is to the search term and the more appropriate keyword it includes there will be more possibility of getting ranks. Keyword can be search phrases that consist of two to five words.

Including proper keyword is essential. A website must have appropriate keyword with which it wants to receive rank on search engines. Other than including appropriate keyword, appropriate keyword placement and distribution is also equally essential. So as to learn that how to include appropriate keyword on website you must keep the following things in mind:

1. Include Keywords in the title tag.
2. Include Keywords in the Meta description.
3. Include Keywords in the keyword tag.
4. Include Keywords in <h1> or other headline tags.
5. Include Keywords in the link tags.
6. Include Keywords in the body.
7. Include Keywords in alt tags.
8. Include Keywords in the URL of website address.

Other than this it is always good to understand important keyword terminologies before actually including the keywords in websites. Two of the important terminologies are:

 1. Keyword frequency -  keyword frequency is how often a keyword does appear in a website. In   general SEO world if you repeat a word too many times it is termed as keyword stuffing which is spamming and such websites can be blocked by several search engines.

2.  keyword placement- keyword placement is also very important. In SEO terms keyword must be included with proximity. keywords proximity is placement of keywords in relation to each other or in relation to other words.

For obtaining maximum rank in search engine result page you need to have relevant keywords on your website. It must have proper keywords at proper place. Including keyword on website is a crucial decision to make and everyone does not have accurate knowledge for the same thus website owner can obtain SEO services from various existing firms.

Anomla technologies is one of such firms that provides best SEO services in Faridabad and other cities. You can call us +918882301900 in case you need SEO services.