Keywords and its importance

Keyword - A keyword is a term that is used to match with the query a person enters into a search engine to find specific information.

When a user searches for some query on any search engine, a search engine crawler searches for the information relevant to that search query in its directory website and then it yields results in its search engine ranking page that is most specific to the searched query. This all results displayed in search engine ranking page are yielded with the specific keyword result. Such that a website that has most relevant keywords will be yielded in the top most ranking.

As the most ranked website will receive more visitors thus it is very essential to include keyword appropriately. Like if you include so much of keywords in your website it will be termed as keyword stuffing by the search engine crawler and it will not be displayed in appropriate result thus including of keyword properly is also an essential decision to make.

For Keyword there are some rules specified by the search engines and other SEO experts. Though no one actually knows the rules for algorithm of search engines crawlers but by following this simple rules one can get ranking in search engines easily. 

For getting rank one must use relevant keyword with which targeted customer to be targeted. The keyword in the content of a website must be included in a manner that the content looks both search engine as well as user friendly. It is good to include keyword in URL, On page tags, content, images etc so as to obtain good ranking in search engines.